Immediate Media is an award-winning special interest content and media platform business. It is one of the leading consumer media businesses in the UK and the third largest magazine publisher. The business was created by Exponent in 2011 through the merger of BBC Magazines, Origin Publishing and Magicalia.
Exponent recognised the inability of the print publishing world to tackle the structural challenge posed by the proliferation of non-print channels to market. Through the ownership of Magicalia, the leading UK digital publisher, Exponent built a buy-in plan with operating Chairman, Stephen Alexander (ex Chairman of EMI) and CEO, Tom Bureau.
We were attracted to the business by its market leading brands in attractive specialist verticals and its subscriber base; the largest in the UK.
The business was acquired by Hubert Burda Media for an undisclosed sum in January 2017.