Investing in a leading UK and Irish e-commerce marketplace
Deal size, November 2015
Wowcher is a leading provider of online discount deals in the UK and Ireland. The business secures deals at a significant discount from merchants, which it publishes across email, website and mobile platforms to a database of subscribers.
By driving sales through product discovery and personalised offers, Wowcher’s proposition differentiates itself from more traditional e-commerce markets. The business trades under the brands Wowcher and LivingSocial.
Exponent acquired Wowcher from DMGT, as well as the UK and Ireland operations of LivingSocial from LivingSocial Inc. DMGT retained a minority stake in the combined business.
We were attracted to Wowcher by its highly loyal customer base and distinctive brand, as well as the opportunity to combine the business with LivingSocial. We are excited by the potential to grow the combined customer base, increase conversion of existing subscribers and grow revenue per subscriber by increasing website and mobile traffic.