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The deal

Investing in a leading UK and Irish e-commerce marketplace


Deal size, November 2015

Fund III

Current investment

The teams

Management Team

Chair: Nancy Cruickshank

CEO: Roland Bryan

Exponent Team

The story

Wowcher is a leading provider of online discount deals in the UK and Ireland. The business secures deals at a significant discount from merchants, which it publishes across email, website and mobile platforms to a database of subscribers.

By driving sales through product discovery and personalised offers, Wowcher’s proposition differentiates itself from more traditional e-commerce markets. The business trades under the brands Wowcher and LivingSocial.

Exponent acquired Wowcher from DMGT, as well as the UK and Ireland operations of LivingSocial from LivingSocial Inc. DMGT retained a minority stake in the combined business.

We were attracted to Wowcher by its highly loyal customer base and distinctive brand, as well as the opportunity to combine the business with LivingSocial. We are excited by the potential to grow the combined customer base, increase conversion of existing subscribers and grow revenue per subscriber by increasing website and mobile traffic.