Storio Group
The deal
Investing in Europe’s leading digital consumer service for personalised products and gifts
Undisclosed
Deal size, January 2016
Fund III
Current investment
The teams
Management Team
Chair: Peter Plumb
CEO: Alessandro Coppo
The story
Storio group, headquartered in Amsterdam, is Europe’s leading digital consumer service for personalised photo products and gifts. Storio group serves 11 million customers across 14 European markets, with eight brands: Photobox, albelli, Hofmann, posterXXL, fotoknudsen, önskefoto, bonusprint and monalbumphoto.
Exponent acquired Photobox in 2016 from a wide ownership base, including six VC investors and a range of individual small shareholders, having been attracted to the business by its strong brand and customer proposition.
In 2022 Photobox merged with albelli, which had a highly complementary geographic footprint. The combined group (renamed to Storio group) is a more diversified business and a clear market leader across Europe, serving customers through innovative technology and new product development.