Storio Group

The deal

The teams

The story

Storio group, headquartered in Amsterdam, is Europe’s leading digital consumer service for personalised photo products and gifts. Storio group serves 11 million customers across 14 European markets, with eight brands: Photobox, albelli, Hofmann, posterXXL, fotoknudsen, önskefoto, bonusprint and monalbumphoto.

Exponent acquired Photobox in 2016 from a wide ownership base, including six VC investors and a range of individual small shareholders, having been attracted to the business by its strong brand and customer proposition.

In 2022 Photobox merged with albelli, which had a highly complementary geographic footprint. The combined group (renamed to Storio group) is a more diversified business and a clear market leader across Europe, serving customers through innovative technology and new product development.