WARP Snacks
The deal
Creating the UK’s leading Better-for-You snacking group
Undisclosed
Deal size, February 2021
Fund IV
Current investment
The teams
Management Team
Chair: Kevin Brennan
CEO: Chris Schulze-Melander
Exponent Team
The story
Eat Real and Proper are two of Europe’s leading and fastest-growing Better-for-You snacking brands. Their distinct identities are underpinned by a shared ambition to recruit new consumers into the healthier snacking category.
The combined group (now named as "WARP Snacks") was formed by Exponent acquiring Eat Real and Proper from their respective founders, the Patel family and Cassandra Stavrou & Ryan Kohn. The group is headquartered in London and led by Chairman Kevin Brennan and CEO Chris Schulze-Melander, who bring a wealth of experience in leading fast-growing healthy food businesses and FMCG challenger brands.
We were attracted to Eat Real and Proper due to their resonant brands, clear taste-led strategies and strong innovation pipelines. The combined group will invest behind the brands’ marketing and new product development as they continue to drive growth in the Better-for-You segment.