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Big Bus Tours

The deal

Investing in the world’s leading provider of sightseeing bus tours


Deal size, March 2015

Fund III

Current investment

The teams

Management Team

Chair: Vagn Sorensen

Executive Chair: Pat Waterman

The story

Big Bus Tours is the leading provider of sightseeing bus tours globally. They operate in 16 of the world’s busiest and most beautiful tourist destinations, including London, Paris, New York, Washington, San Francisco, Dubai, Hong Kong and Istanbul.

Acquired from several founding families who had set up bus sightseeing businesses in London and Paris two decades ago, Exponent was attracted to Big Bus Tours’ leading market position.

We are delighted to work alongside Executive Chairperson Pat Waterman and Chairperson Vagn Sørensen as Big Bus Tours moves into new cities, grows digital sales channels and expands the product offer to its customers.