Vibrant Foods, leading producer and distributor of South Asian foods in the UK and across continental Europe, has announced its second acquisition in the last month, with the purchase of Fudco. Fudco, founded in 1979, began with a single retail store on Ealing Road, Wembley, serving quality foods to the community, and has since become the UK’s leading premium Asian foods brand; the portfolio comprises nuts, spices, dried fruits, pulses, speciality flours, and other Asian foods.
Led by brothers Sheilesh and Akhil Shah, the food arm of Fudco employs 68 people across its headquarters and factory in Willesden and retail store on Ealing Road, and has remained a family run business since its foundation. Today the business distributes an impressive 2,500 SKUs and is found in over 1,000 stores nationwide.
The new partnership will bring Fudco’s food brands into the Vibrant Foods portfolio, alongside the loved and recognised Asian foods brands of TRS, East End and Cofresh, as well as the recently acquired Everest Dairies, the UK’s leading paneer brand. This deal continues Vibrant’s strong tradition of investing in pioneering, heritage-focused, family-owned businesses, helping owners to exit while retaining the business’ legacy. It also cements Vibrant Foods as one of Europe’s leading, branded, Asian foods businesses by growing the group’s existing consumer demographic and reach.