Investing in the UK’s leading PR planning, monitoring and evaluation services
Deal size, April 2006
The Gorkana Group is the leading provider of public relations (PR) planning, monitoring and evaluation services in the UK. It works with corporates, PRs and government to help them deliver efficient PR and marketing campaigns and manage their corporate reputations.
The business was created through the purchase of Durrants in April 2006 and the subsequent acquisitions of Metrica and Gorkana in 2009 and 2010 respectively, with the combined business being renamed Gorkana Group in 2010.
We were attracted to each of the three businesses by their clear market leading positions in planning, monitoring and evaluation. Under Exponent’s ownership, we fully integrated the three businesses to create a unique proposition in the PR market.
In October 2014, the business was acquired by Cision. Exponent has retained a minority stake in Brandwatch, previously held within the Gorkana Group.