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Go City

The deal

Investing in a leading European and US city pass provider


Deal size, December 2016

Fund III

Current investment

The teams

Management Team

Chair: Nancy Cruickshank

CEO: Jon Owen

NED: Ted Stimpson

The story

Go City® (formerly The Leisure Pass Group) is a leading city pass provider with operations in 34 cities across Europe and the US, including London, Paris and Rome.

The business packages a large number of city attractions together into one pass, allowing pass holders to access and enjoy those attractions for a fixed price and time period. Tourists who use Go City passes receive cost savings on entry prices and freedom to plan ahead of time or choose where to visit on the day.

 Having gained valuable experience in the tourism market through our investment in Big Bus Tours, Exponent saw another exciting opportunity in the market for attraction passes, particularly due to the secular trend of online purchasing of passes and its strong cash generation profile.