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Go City

The deal

Investing in a leading European and US city pass provider


Deal size, December 2016

Fund III

Current investment

The teams

Management Team

Chair: Nancy Cruickshank

CEO: Jon Owen

NED: Ted Stimpson

The story

Go City® (formerly The Leisure Pass Group) is the leading attraction pass provider, with products available in 30+ cities across Europe, North America, and APAC. Headquartered in the UK, Go City has a global team with hubs in New York, Boston, Berlin, Singapore, and Seoul. 

Go City helps travelers access the must-see attractions and experiences in top cities around the world, all on one pass, for one price, on an easy-to-use app. Travelers who use Go City save money on entry prices, spend less time stressing, and more time seeing their destination. 

Having gained valuable experience in the tourism market through our investment in Big Bus Tours, Exponent saw another exciting opportunity in the market for attraction passes, particularly due to the secular trend of online purchasing of passes and its strong cash generation profile.