albelli-Photobox Group

The deal

The teams

The story

The albelli-Photobox Group, headquartered in Amsterdam, is Europe’s leading digital consumer service for personalised photo products and gifts with operations in the UK, Benelux, the Nordics, and across France, Germany and Spain.

Exponent acquired Photobox in 2016 from a wide ownership base, including six VC investors and a range of individual small shareholders, having been attracted to the business by its strong brand and customer proposition.

In 2022 Photobox merged with albelli, which had a highly complementary geographic footprint. The combined group is a more diversified business and a clear market leader across Europe, and the merger will allow it to better serve customers through accelerated investment in technology and new product development.