Exponent Private Equity (“Exponent”) today announces that it has completed the acquisition of The Leisure Pass Group (“Leisure Pass”), a leading city attraction pass provider with operations in 19 cities across Europe and the US.Back to News
Leisure Pass operates in 19 major international cities, including London, Paris and Berlin, packaging large numbers of attractions into passes which provide tourists with a convenient and money-saving sightseeing option.
Its systems provide attractions with valuable customer insights, which support marketing activities and enhanced market reach. The business has grown significantly since its establishment in 1999 and will sell over 780,000 passes this year.
Exponent is an active investor in the leisure and online sectors. Previous portfolio companies include Trainline and Ambassador Theatre Group. The current portfolio includes Photobox, Wowcher and, also, Big Bus Tours, the leading provider of open top sightseeing tours. Big Bus Tours recently acquired Smart Destinations International ("SDI"), a leading US-based city attraction pass provider. SDI operates primarily in the US so the acquisition of Leisure Pass enhances Exponent's existing offering in the provision of attraction passes and complements its position in the broader city-centre tourism market.
Commenting on the acquisition, Darran Evans, CEO of Leisure Pass, said: "Leisure Pass is currently in a transformational growth phase as it accelerates the roll-out of its pass product beyond its core markets and leverages its mobile app to expand into new products and services. We believe that Exponent will be the ideal partner to take our business to this next level of growth."
Tim Easingwood, Partner at Exponent, also commented: "Leisure Pass is both a leader and a pioneer in the provision of city attraction passes, and we are excited to back the business as it continues its impressive growth journey."